![]() Staring at the label, parsing the list of ingredients, he eventually found the culprit, though not without some effort. Nonetheless, in his kitchen that day, Southworth knew that something had changed. Upon its release on July 1, 1953, the advertising emphasized its expediency, not its taste: “Cheese treats QUICK. In the laboratories at Kraft, in fact, Cheez Whiz had been designed to have the mildest flavor possible for the broadest public appeal. But it hadn’t pretended, even wanted to be. Article contentĪs for its taste, Southworth conceded that the spread had never been in the same league as a fine English Stilton. This advertisement has not loaded yet, but your article continues below.
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